The group's principal activities are designing, manufacturing, supporting of a broad range of direct thermal and thermal transfer bar code label printers, receipt printers, plastic card printers, related accessories and support software. the products are marketed mainly to manufacturing and service organisations for use in automatic identification, data collection and personal identification systems. these products are distributed world-wide through a multi-channel network of resellers, distributors and end users representing a wide cross section of industrial, service and government organisations. the company offers 40 bar code printer models marketed under the zebra and eltron brand names.