The principal activity of the company is to operate nationwide mall-based retail chain of stores selling casual apparel including shirts, shorts, pants, overshirts, sweatshirts, outerwear, footwear and related accessories designed to meet the needs of teenagers and young adults. the company 's products are sold under the brand names quicksilver, billabong, hurley. d.e.m.o. and phat farm. the company operates the retails stores under the names 'pacific sunwear' (also known as pacsun), 'pacific sunwear outlet' and d.e.m.o. the company operates 735 stores in 48 sates and puerto rico. in addition, the company operates a web site through a wholly owned subsidiary, which sells merchandise online, provides content and community for its target customers. guys apparel accounted for 46% of 2001 revenues; Girls apparel, 28%; Accessories, 17% and footwear, 9%.