The company operates in three segments: retail - coffee beans: with retail store operations consisting of sales of whole bean coffee, beverages, tea and related products through company-operated retail stores. online & mail order: operations consists primarily of sales of whole bean coffee shipped directly to the customers who enjoy the convenience of receiving fresh coffee at their homes or offices. specialty stores: consists of whole bean coffee sales through grocery, wholesale and coffee accounts from offices, restaurants, specialty grocery and gourmet food stores. the company owns several trademarks including peets, peets coffee & tea and blend 101. retail-coffee beans accounted for 80% of 2001 revenues; Online & mail order, 12% and specialty stores, 8%.