Martha Stewart Living Omnimedia, Inc. (MSLO) is an integrated content and commerce company that creates how-to content and domestic merchandise for homemakers and other consumers. The Company's products bear the Martha Stewart brand name, which MSLO leverages across a broad range of media and retail outlets. The Company primarily focuses on the domestic arts, providing consumers with the how-to ideas, information, merchandise and other resources they need to raise the quality of living in and around their homes. The Company's has four business segments (Publishing, Television, Merchandising and Internet/Direct Commerce) through which content and merchandise relating to the Company's eight core content areas are created and distributed to consumers.