K2 Inc. is a branded consumer products company with a primary focus on sporting goods and other recreational products, as well as certain niche industrial products. The Company offers a portfolio of products used primarily in individual sports activities, such as alpine skiing, snowboarding, in-line skating, mountain and BMX biking, fishing and water sport activities. K2's sporting goods include several name brand lines, such as K2 and Olin alpine skis, K2, Ride, Liquid, 5150 and Morrow snowboards, boots and bindings, K2 in-line skates, K2 bikes, Shakespeare and Pflueger fishing rods and reels, Stearns personal flotation devices, rainwear, and outdoor products and K2 backpacks. K2's other recreational products include Hilton corporate casual apparel, Planet Earth skateboards and apparel and Adio and Hawk shoes. K2's industrial products consist of Shakespeare monofilament line, and Shakespeare fiberglass and composite marine antennas, and composite utility and decorative light poles.