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Krispy Kreme Doughnuts, Inc. is a branded specialty retailer of doughnuts. The Company has established Krispy Kreme as a consumer brand. Krispy Kreme's principal business is owning and franchising Krispy Kreme doughnut stores where it makes and sells over 20 varieties of doughnuts, including its Hot Original Glazed. Each of its stores is a doughnut factory with the capacity to produce from 4,000 dozen to over 10,000 dozen doughnuts daily. The Company's business is driven by two complementary business units: its Company and franchise stores (collectively, Store Operations) and Krispy Kreme Manufacturing and Distribution (KKM&D). Its principal source of revenue is the sale of doughnuts produced and distributed by Store Operations. |