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The company's principal activity is to provide global customer relationship management (crm) services. the company provides integrated telesolutions, e-solutions and market solutions to clients to identify, acquire, retain, service, measure and maximize the value of their customer relationships. the company manages 44 customer contact centers in the united states, europe, australia and canada. the company through its customer contact center supports outbound and inbound telesales, customer management services, web-enable center services and e-mail management processing for domestic and multinational corporations and institutions. the services are primarily provided to the insurance, financial, pharmaceutical, telecommunications/utilities, healthcare and information technology industries. domestic customer management services accounted for 73% of 2001 revenues and international customer management services, 27%. |