The group's principal activity is to attract retail deposits from the general public and business community and utilizing these funds to originate loans. the deposit products are checking, savings and certificate of deposit accounts and lending products are commercial, consumer and mortgage loans. consumer loans consist of home equity loans, home equity lines of credit, automobile loans, indirect automobile loans, loans secured by deposit accounts and other consumer loans. the group also offers discount brokerage services and insurance products. the group carries operations through 42 full-service branches in louisiana.