The group's principal activity is to provide market research, polling and consulting services. the group uses internet-based and traditional methodologies to provide the customers with critical market knowledge in many industries. the clients are provided with information about the views, experiences and attitudes of people worldwide. the market research and polling services include customer research, multi-client research, service bureau research and customer relationship services. customer research is conducted on an issue specifically identified by a client; Multi-channel research are studies developed for and sold to a large number of clients who have a similar interest in a particular subject area; Service bureau research is a market research and polling conducted for other market research organisations and customer relationship services. in fiscal 2002, the group acquired market research solutions, m&, a create limited and total research corporation.