The group's principal activity is to provide a broad selection of information, products and services to customers who value natural health, personal development and renewable energy. the group operates in the lifestyles of health and sustainability (lohas) market. the group operates in two business segments: business-to-business, which includes sales to retailers, corporate accounts and the group's media channel; And direct-to-consumer, which includes catalogs, print advertising and e-commerce. the group currently stocks over 8,000 stock keeping units of which 2,200 are proprietary products bearing the gaiam brand. the group's products include solar panels and accessories, air filters, natural lighting, yoga information and accessories, natural cleaners and others. direct to consumer sales accounted for 52% of 2001 revenues and business to business sales, 48%.