FBL Financial Group, Inc. sells universal life, variable universal life and traditional life insurance and traditional and variable annuity products. These products are principally marketed through a core distribution force in the midwestern and western sections of the United States. The Company's variable universal life and variable annuity products are also marketed in other states through alliances with other life insurance companies and a regional broker-dealer. In addition to marketing its products through these channels, FBL also assumes business through reinsurance arrangements with other companies.