The group's principal activity is to operate a regional supermarket chain, offering a full line of groceries, meats, fresh produce, dairy products, bakery products, health and beauty aids and other general merchandise. at 02-feb-2002, the group operates 64 supermarkets in northern and central illinois and eastern iowa. the group markets its services through print and broadcasting media. the major trademarks of the group are eagle country market-registered trademark-, 5-star meats-registered trademark, lady lee-registered trademark.