The company's principal activity is to publish and distribute yellow page directories in print and on the worldwide web. the company's directories target the mainstream yellow page market as well as in targeted niche markets in the new york metropolitan area. the company also sells yellow page advertisements as part of an overall media package that includes print advertising, on-line advertising and other added value services such as referral service and consumer discount club. the company operates three internet portals, a mainstream general portal newyellow.com, targeting the general population, jewishyellow.com targeting worldwide jewish communities and jewishmasterguide.com, targeting the ultra-orthodox hasidic communities.