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The group's principal activities are to design, develop, market and manufacture premium quality protective footwear and clothing for the sporting and outdoor, farm and general utility, occupational and children's markets. the group markets its products under the lacrosse(r), red ball(r), rainfair(r) and danner(r) brands through selected distributors and independent representatives. the group also manufactures private label footwear, footwear components and protective clothing. the group's products are characterized by innovative design, performance features and durability, and are relatively unaffected by changing fashion trends. sale of footwear accounted for 87% of 2001 revenues and protective clothing, 13%. |