The group's principal activity is to retail arts, crafts and floral merchandise. the group primarily targets women between the ages of 25 and 55 for its products. the product range is divided into five categories: art supplies and frames include paints, brushes, canvas, drawing tools and stationery. traditional crafts include stitchery, yarn for knitting and rug hooking and cake and candy making supplies; Floral and accessories include silk and dried flowers. fashion crafts include t-shirts and sweatshirts and decorative items like patches and rhinestones. seasonal items includes craft making material for all major holidays and seasons. the group operates 61 stores of retail arts and crafts in the eastern regions of the united states from new england to the carolinas. ac moore is a trademark owned by the group. art supplies and frames accounted for 32% of 2001 revenues; Traditional crafts, 30%; Floral and accessories, 25%; Fashion crafts, 8% and seasonal items, 5%.